Campaign content
Cube In Context and my daughter are exactly the same age, both were born in March, eleven years ago... It was the time when almost all old buildings in the center of Tbilisi were intended to be replaced by high-rise, faceless pavement walls... especially where there was at least a little greenery and a chance to breathe...
The core idea of rescuing abandoned ropeway station and giving to it a shelter in art belongs to contemporary artists, Vasil Macharadze and Koka Vashakidze. It is an idea that we have been caring for so many years, with same selfless work and love, as one can care for raising a child.
Everything comes on its time and we had trust that we could create an important cultural point for each person in the park that was conceived as a space of kindness in its time, so, we acted as we could... It is better to keep moving in one place rather than stop and give up, it is definitely time to move forward... On the way, we were constantly met by enthusiastic people who enjoyed sharing their experience, knowledge and skills for the benefit of Cube.
Four years ago, with an open letter and visual material, we introduced the idea to the city, which got so popular in social networks that the Tbilisi City Hall got interested in the implementation of the project and performed all the necessary repair work for the functional transformation of the building.
This is how a cultural point was born in the middle of the city, hidden in greenery, which probably leaves no one indifferent with its special appearance and openness...
Today, Cube In Context is a small cultural space in former ropeway station, social enterprise with contemporary art gallery, mediatheque and experimental environment for creating dialogue between different groups of people, especially for kids.
Our team, together with friends, always succeeds in doing incredible good deeds by connecting important circles in chain.
The idea of creating a "Knowledge Club in Cube” arose from my reality as a self-employed parent, a lecturer in constant contact with young people, and, at the same time, a mother of a teenager: the fact is that the majority of children do not receive standard forms of education and prefer to learn in an informal environment, by playing, experimenting or simply listening to others. They get a much greater motivation to acquire knowledge than would get by sitting alone at a desk...
There are children who cannot read due to health barriers and lose contact with their peers, and we also have adolescents around us whose fundamental right to education is limited (!), for instance because they do not have a ID cards and have no right (!!!) to be enrolled in school without a personal number...
We have a lot of self-employed parents, for whom being with and working with children is a great challenge, who dreams of combining his own work process and a comfortable, ecologically clean, cognitive environment for the little one, and cannot see a place where to go with laptop, and let child calmly go to the meadow, to read a book with his peers or play a role in the shadow theater with little paws...
there is a lot to talk about on each topic and we’ll be happy to share with you our views of solving existing challenges, but that’ll be after, in Cube... when you visit it with friends, children, parents, business partners, grandparents... other people of older or younger generations and probably will proudly tell them that in each initiative that’ll be met in these small walls is a huge piece of your unappreciated contribution - in the form of one GEL, one word, idea or recommendation, which will always be found at the right time, in the right place.
Yes, together we can create a "Knowledge Club In Cube”, where children of different ages, interests and abilities will make friends together in an equal environment, grow by taking care of each other, in an informal environment, by playing, reciting books, putting on plays, discussing film screenings, creating illustrations or writing creative texts.
We know that nothing gets lost in the universe… May every good coin, support and wish you send to the "Knowledge Club" be returned to you a thousand-fold.
See you in Cube!
